# Homepage Strategy Brief
**Audience**
– Small‑church pastors
– Rural‑church leaders
– Bi‑vocational pastors
– Youth‑ministry workers in small congregations
– Search‑committee members & lay leaders
**Core Promise**
> Practical, trustworthy resources that help leaders serve their congregations efficiently and affordably.
**Primary Calls‑to‑Action**
1. **Download Free Starter Pack** – a PDF checklist of “5 Quick Wins for Small Churches”.
2. **Subscribe to Newsletter** – weekly “Ministry Toolkit” tips.
3. **Explore Paid Resource Bundles** – link to the first low‑cost bundle (e.g., “Pastor Transition Toolkit”).
**Above‑the‑Fold Layout**
– **Headline:** *“Practical Ministry Resources for Small & Rural Churches”*
– **Sub‑headline:** *“Get the tools you need today – no fluff, no jargon.”*
– **Hero CTA Button:** *“Download Free Starter Pack”* (links to `/resources/starter‑pack.pdf`)
– **Navigation:** Home | Resources | Articles | Paid Bundles | About | Contact
**Below‑the‑Fold Sections**
1. **Featured Resource** – highlight a current free article or template.
2. **Latest Articles** – three recent posts with thumbnails.
3. **Testimonials** – short quotes from pastors who used the resources.
4. **How It Works** – three‑step flow: *Discover → Download → Implement*.
5. **Footer** – quick links, newsletter sign‑up form, contact info, social icons.
**Content Tone & Voice**
– Direct, laconic, no‑fluff.
– Grounded in real‑world ministry challenges.
– Respectful of theological diversity, but avoids doctrinal debate.
**SEO Focus**
– Target long‑tail phrases: “rural church leadership guide”, “bi‑vocational pastor resources”, “small church youth ministry tips”.
– Use clear H1/H2 hierarchy matching the above sections.
**Metrics to Track**
– Hero CTA click‑through rate.
– Newsletter sign‑ups.
– Bounce rate on the homepage (aim < 45%).
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*Prepared for Tracy (tkiger@rewiredmsp.com) – to be uploaded to OpenclawDrop.*\n
Bi‑Vocational Ministry Resources
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What kind of help will you find here?
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