How to Recruit Volunteers When Nobody Wants to Serve
It is the most common complaint in small churches: “We cannot find anyone to serve.” Sunday school teachers, nursery workers, worship team members, administrators — the roles are empty, and the same few people are doing everything.
If this sounds familiar, this guide is for you.
Why People Do Not Volunteer
Before you can recruit volunteers, you need to understand why people say no. Here are the most common reasons:
- They were never asked. This is the number one reason. People do not volunteer because no one personally invited them.
- They do not feel qualified. They think teaching Sunday school requires a seminary degree. It does not.
- They are burned out. They have said yes too many times and need a break.
- They do not see the point. They do not understand why their service matters.
- They had a bad experience. They volunteered once and it went badly.
- They are new. They have not been around long enough to feel connected.
The Solution: Personally Invite
The most effective recruitment method is not an announcement. It is not a sign-up sheet. It is a personal conversation.
Walk up to someone after a service and say: “I have been thinking about you for our children’s ministry team. You are great with kids, and I think you would be a natural. Would you be willing to try it for one quarter?”
Here is why this works:
- It is personal. You are not asking “the church.” You are asking them.
- It is specific. You are not asking them to “serve somewhere.” You are asking them for a specific role.
- It is time-limited. One quarter is less intimidating than “forever.”
- It is affirming. You are telling them you see their gifts.
More Recruitment Strategies
1. Match Gifts to Roles
Not everyone is suited for every role. A person who loves children might hate administration. Take the time to understand each person’s gifts and passions before placing them.
2. Start Small
Do not ask someone to teach Sunday school for a year. Ask them to help with one class. Let them grow into the role.
3. Provide Training
Even 30 minutes of training before someone starts serving makes a huge difference. It shows you care about their success.
4. Create a Culture of Service
Talk about serving from the pulpit. Share stories of how volunteers are making a difference. Make service a normal part of church life, not an extraordinary sacrifice.
5. Appreciate Publicly
Thank volunteers by name. Send handwritten notes. Recognize milestones. People who feel appreciated keep serving.
6. Give People Breaks
Build a schedule that allows volunteers to serve for a defined period and then take a break. Three months on, three months off. This prevents burnout.
7. Lower the Barrier to Entry
Make it easy to say yes. Provide all the materials. Provide training. Provide support. Remove as many obstacles as possible.
The 80/20 Rule
In most small churches, 20% of the people do 80% of the work. This is not sustainable. Your goal is to get at least 50% of your active adults serving in some capacity.
This will not happen overnight. But if you consistently personally invite people, match them to the right roles, and appreciate them well, you will see the volunteer base grow.
Related Resources
- Volunteer Management Guide (free)
- Volunteer Management Guide for Small Churches
- Starter Forms Bundle (includes volunteer application and job descriptions)
- Small Church Ministry Guide
Brent Lacy has recruited, trained, and managed volunteers in small churches for over 25 years. He knows the frustration of empty volunteer slots, and he knows what actually works to fill them.