The One Platform Rule

The most common social media mistake small churches make is trying to be on every platform. Choose one platform, do it consistently, and do it well. Consistency on one platform is more effective than sporadic presence on many.

For most small churches, Facebook is the right choice. Your congregation and community are most likely already there. It is free, easy to use, and has good tools for churches.

What to Post

A sustainable posting rhythm for a small church: 2-3 posts per week. Content ideas:

• Sunday sermon topic or Scripture — post the passage or theme before Sunday to build anticipation
• Ministry highlights and photos — show what God is doing in your congregation
• Upcoming events — with dates, times, and a brief description
• Encouragement and Scripture — a verse or brief reflection mid-week
• Prayer requests — with permission from the person sharing

What Not to Post

• Political opinions or partisan content
• Anything that could embarrass a member or visitor
• Stock photos that do not represent your actual congregation
• Promotional content that feels like advertising rather than community

Using AI for Social Media

AI tools can save significant time on social media content. A pastor can describe the Sunday sermon topic and ask AI to draft 3-4 social media posts. Review and edit before posting. See the Church AI Toolkit for safe, practical guidance.