Social Media Best Practices – Platform Playbooks

Different platforms serve distinct purposes for ministry outreach. Below are concise playbooks for Facebook, Instagram, and TikTok.

Facebook

• Post frequency: 3–4 times per week.
• Content mix: 40% sermon clips, 30% community stories, 20% event invites, 10% prayer requests.
• Engagement tip: Use “react” prompts (e.g., “Give a 👍 if you’re joining this week’s Bible study”).

Instagram

• Visual focus: high‑quality images of worship, nature, and community service.
• Stories: daily behind‑the‑scenes snippets, polls, and Q&A.
• Hashtags: #RuralHope, #FaithInAction, plus location tags for county‑level reach.

TikTok

• Length: 15‑30 seconds, vertical format.
• Content ideas: quick devotional bites, “day in the life” of a pastor, testimonies from local farmers.
• Algorithm tip: post at peak rural evenings (7‑9 PM local time) and encourage duets.